An Analysis Of The Energizer Bunny Commercial Sequence Essay

Energizer batteries have been equated with long-lasting energy in your Walkman or other battery-operated appliance. quot;That damned Energizer bunnyquot; is the cause; hes so aggravating. It seems like that pink bunny rabbit is running across the television screen every other second, its so annoying. The advertising campaign has been so effective that not only did the company (finally) surpass Duracell in sales, but the advertising company was awarded an Obie (the advertising equivalent of the quot;Oscarquot;) as best commercial of the year. This essay shall attempt to analyze the series of quot;Energizer bunnyquot; advertisements. There is a current trend in modern television advertising for a series of commercials†¦show more content†¦The last camera shot is that of the bunny, headed for the doors amid wires and lights and such, and a voice over the intercom says, in an authoritarian voice (probably the director of the commercial), quot;Stop the bunny.quot; The humor from this scene stems from the unexpectedness of the bunnys actions; it has a life of its own. The voice of the director adds to this because his words and tone of voice suggest that he, too, was unaware of this happening. We dont know what happened to the bunny at this point in time, until they show the other ads. The other ads can be grouped into two categories: commercials which advertise other quot;fakequot; products until the bunny comes barging in with that damned bass drum, and views of vast, wide-open spaces (which sometimes include landmarks around the world, like Notre Dame in France, an island in the Bermuda Triangle, et cetera) with the sounds which naturally occur at these sites, then having ones ears assailed with those @%!#$ drums! It is now that the viewer subconsciously realizes that yes, the bunny has truly quot;escapedquot; from the jail called the television studio, and is now free to roam the world and do as it pleases (which is simply just to follow the beat of his own drummer [being himself {this is getting WAY too parenthetical}]). A similar correlation can be made from this thought and anotherShow MoreRelatedIntroduction to Marketing21178 Words   |  85 PagesSome organizations have objectives that are not focused on monetary profitÂâ€"e.g., promoting literacy or preventing breast cancer. An analysis is made, taking into consideration issues such as organizational resources, competitors, the competitors strengths, different types of customers, changes in the market, or the impact of new technology. Based on this analysis, a plan is made based on tradeoffs between the advantages and disadvantages of different options available. This strategy is then